There is an old saying that the definition of insanity is
doing the same thing over and over and expecting a different result.
Is that you?
What I’m trying to say is the old ways no longer work. In by gone
days all a contractor had to do was give the customer good quality
and good service and he/she would be set. Then set back and let
your customers do your selling for you. They would tell a friend and
then that friend would tell a friend. Your phone would be ringing off
the hook. I remember as an Architectural designer some days I
would have up to four people wanting to schedule appointments for
designs.
That was the good ole days. But now!
There are problems. Most of us in the Construction Industry we’re
not prepared for what happened. We never marketed ourselves,
never had to. So what do we do. Answer: start by doing the basics.
Below are a few simple but powerful must does marketing.
*You must Brand your name.
That means you have to become
known in your town. Think of insurance companies. There might be
50 insurance companies in your area but there is always a few that
are known by name. Example: “All Davis, State Farm” see what I
mean, make your name synonymous with building construction services.
*Become easier to find.
“The phone never rings”,boo hoo hoo.
Well why would it? Customers don’t mysteriously know who you are
or what you do. If they are looking for your service they will use the
internet to find you. You have to have a Construction Company website.
*Easy payments.
This day and age credit still is king! You have to
have the ability to get customers financed or at the very least take
credit cards. It is just the way the world does business.
The above are just a few of the things you have to be doing to
survive in the building construction industry. As you can see they are not hard but
you do have to take action. If you would like more tip’s and help
you can follow my news letter “The Construction Times”.
About the Author
George Michaels has spent his entire life in the construction industry. He currently is editor of the the Construction Times, a weekly ezine dedicated to the help and support to the Building Contractor
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Congratulations! Your baby is almost one year old, and it’s time to have a 1st birthday party. If this is your first baby, you might like some good first birthday ideas. And even if this is not your first child, you may still appreciate some good first birthday party ideas for making it a warm and loving family occasion.
Who is the First Birthday Party For?
One of the most important things to remember is who this birthday party is really for. At the ripe old age of one, your little one is hardly likely to remember anything about it, except for the birthday cards and pictures that will remain in the scrapbook or photo album afterwards. A one-year-old baby will also not appreciate all the pretty birthday decorations in the same way that you do. When you dress your little girl in her gorgeous, pink “birthday princess” outfit, bear in mind that she will probably make it absolutely filthy in seconds with bits of chocolate, ice cream, and all the other available goodies.
Therefore, renting a hall, a live band, and an elaborate catered meal would not exactly be appropriate here. You might enjoy all the pomp and circumstance, but it is hardly worth it if the hero of the occasion can’t stand it and screams all the way through. If you invite dozens of workmates whom your baby has never seen before, your little one is likely to find the whole experience far too overwhelming and the party will end in tears.
The first rule, therefore, when making your baby’s birthday party is to think what would make the birthday girl or boy happy. At the age of one, most babies are still leery of strangers. They also find loud noises overwhelming. Some babies at this age are still afraid of balloons, so you should try to save those until next year.
For all of these reasons, you should keep all birthday themes fairly low-key. Don’t be seduced by all the colourful advertisements and promises presented by the ” birthday supplies” industry. Your baby would most likely be happiest with a small party, soon after naptime, with a group of their closest friends.
Therefore, keep the birthday invitation list fairly small. If your little one already goes to playgroup, for example, or you know a group of other young mothers and their babies from your visits to the park, these would be the best people to invite, along with your close nieces and nephews, Grandma and Grandpa. These are all the people that your baby is familiar with, and their presence is guaranteed to make your little one feel happy and loved.
Your baby really doesn’t want loads of loud birthday decorations and scary noises. By all means use colour-coordinated plates and serviettes if that makes you happy, but provide healthy finger foods and dips that babies and adults alike would enjoy eating rather than foods that your baby has either never eaten before or would not be any good for them. Banish anything like peanuts that could get stuck in small throats or cause allergies.
Dress the baby in something gorgeous for the photographs at the beginning, but make sure that it’s washable and don’t stress when it gets absolutely filthy!
Also remember that babies of this age tend to play next to each other, rather than together. So lay out plenty of safe toys for all the little ones to play with together on a mat. Games should be age appropriate.
Also make sure that the room is baby-proofed, with all breakables and potentially dangerous items well out of the way.
The party doesn’t need to go on longer than about an hour and a half. After that, if you want, you can put your birthday boy or girl down to rest and the adult guests can have some social time together once the focus is no longer on the birthday.
Most important of all, don’t stress. A 1st birthday is not a wedding. It doesn’t require anything elaborate. What really counts is a happy baby and some gorgeous photos in the family album!
If you would like to find out more information on 1st birthday party visit Newborn Baby. We offer help and advise to parents on babies milestones as well as free help from our expert panel.
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Builders and Contractors, are you doing anything different in these
*You must Brand your name. 
The above are just a few of the things you have to be doing to
