by George Michaels
Builders and Contractors, are you doing anything different in these
hard times to increase your Building Construction business?
Or are you doing the same ole
same ole?
There is an old saying that the definition of insanity is
doing the same thing over and over and expecting a different result.
Is that you?
What I’m trying to say is the old ways no longer work. In by gone
days all a contractor had to do was give the customer good quality
and good service and he/she would be set. Then set back and let
your customers do your selling for you. They would tell a friend and
then that friend would tell a friend. Your phone would be ringing off
the hook. I remember as an Architectural designer some days I
would have up to four people wanting to schedule appointments for
designs.
That was the good ole days. But now!
There are problems. Most of us in the Construction Industry we’re
not prepared for what happened. We never marketed ourselves,
never had to. So what do we do. Answer: start by doing the basics.
Below are a few simple but powerful must does marketing.
*You must Brand your name.
That means you have to become
known in your town. Think of insurance companies. There might be
50 insurance companies in your area but there is always a few that
are known by name. Example: “All Davis, State Farm” see what I
mean, make your name synonymous with building construction services.
*Become easier to find.
“The phone never rings”,boo hoo hoo.
Well why would it? Customers don’t mysteriously know who you are
or what you do. If they are looking for your service they will use the
internet to find you. You have to have a Construction Company website.
*Easy payments.
This day and age credit still is king! You have to
have the ability to get customers financed or at the very least take
credit cards. It is just the way the world does business.
The above are just a few of the things you have to be doing to
survive in the building construction industry. As you can see they are not hard but
you do have to take action. If you would like more tip’s and help
you can follow my news letter “The Construction Times”.
About the Author
George Michaels has spent his entire life in the construction industry. He currently is editor of the the Construction Times, a weekly ezine dedicated to the help and support to the Building Contractor
